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Annual Report and Accounts 2011

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Our Strategy: at a Glance

Our vision is to develop a diamond mining group of global significance


The Group is focused on cash-generative diamond production, with a core objective to continue to grow rough diamond output and increase its stature as a leading diamond mining group.

Petra's planned growth in production will place the Group in a strong position to benefit from the positive long term fundamentals of the diamond industry.

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Steadily growing annual production, with a target of over 5 million carats by FY 2019
Aiming to improve operating margins at each mine over time
Maintaining a culture of effective cost control

» Acquisition of Finsch mine –
   expected to more than double
   Petra's production in its first
   full year of operation

» Petra has built a world-class
   resource base, which forms the
   bedrock of future production
   growth

» Utilise all of the resources under
   Petra management including
   tailings deposits

» Programmes to deepen
   underground mines to establish
   new block caves and provide
   access to undiluted ore

» Focus on "value" as opposed to
   "volume" production – i.e.
   monitor the market to establish
   the optimal rough diamond size
   and quality ranges to be
   recovered

» Optimise plant processing and
   security to ensure recovery of the
   full spectrum of diamonds

» Contain costs on a unit basis
   despite inflationary pressures

» Utilise in-house skills
   wherever appropriate
   to execute capex programmes

» Keep tight control on corporate
   overhead